The delivery transaction turned into a real-life mentorship and friendship.
ABCNewsAmid a growing sea of creative, well-qualified applicants, 27-year-old Karly Pavlinac Blackburn stood out from the competition with a resume sheet cake that she had hand-delivered last fall to Nike headquarters via Instacart delivery, which was a catalyst for a number of career conversations.
Pavlinac, who previously founded and sold a celebrity fitness monetization app, explained that with so much time spent at work, she prioritized "picking something I have a passion for." Speaking with "GMA" last fall, just after her LinkedIn post went viral, Pavlinac recalled, "I was actually talking to my former colleague about getting in front of employers -- and he was like, 'Well, Karly you need to do better ... show up in a creative way ... what about a resume on a cake?'"
Instead, Pavlinac searched online and found an Albertson's store 4.4 miles from Nike World Headquarters that offered screenprint-frosted photos on sheet cakes with delivery options through Instacart. The two stayed in constant communication after Baldwin left the store and navigated the massive Nike campus in search of Mac Myers from Business Operations at Nike Valiant Labs.said, 'No, I have to give it to Mac, I have to see it go in his hands,' " Pavlinac recalled. "At the time I didn't know this, but she had her 8-month-old son on one hip the whole time -- she didn't even tell me, she was just like, 'I'm gonna get it done.
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