🏈 One million people are expected downtown during the week of Super Bowl events, Phoenix Mayor Kate Gallego said SBLVII
"We weren't very well positioned to leverage the benefit of the Super Bowl in 2015," said Glendale City Manager Kevin Phelps. "We only had just roughly around 800 hotel rooms within walking distance of the stadium."
But with that development, the opportunity to host also presents a calculated financial risk, with public safety measures, traffic accommodations and permitting all coming with a price tag. "However, what we know will happen is people will come here, they will see all the amenities, fall in love with the area. And then what we want to do is leverage them to come back."The competition to secure a hosting bid has seemingly become fiercer with each passing year, as flashy new stadiums in Las Vegas and Los Angeles, the 2024 and 2022 hosts, respectively, are a tantalizing draw.
Arizona, which is hosting for the fourth time, sees little reason why it should not be counted among the more appealing options.
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